Brand cyberattacks include organized disinformation campaigns against brands, the writing of fake reviews, account takeovers, AI deep fakes, and the defrauding of customers using facsimile websites and impersonation.
These incidents put at risk an organisation’s reputation, customer trust, and intellectual property, with weaponised disinformation a particular growth area driven by business rivalry, criminal extortion, grudges and hacktivism, and state sponsored attacks.
A study by the University of Baltimore and CHEQ estimates that disinformation alone now costs the global economy $78 billion, with a single negative article on search pages causing a 22% loss of business.
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According to Gartner*, “Corporate leaders tend to delegate responsibility for brand and reputation management to their marketing and communication departments. This is a mistake.” |
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Because attacks are often impossible to see until real damage has been done, protecting digital assets has turned into an almost impossible challenge.
The number of channels to monitor has ballooned, and now includes social media, mobile messaging apps, customer review platforms, as well as undocumented dark web forums. Increasingly, these campaigns use languages other than English, including Chinese, Spanish, Arabic, and Russian.
Even when malicious attacks are successfully detected, reacting to them presents complex practical challenges organisations struggle to manage on an ongoing basis.
Obrela’s BRP, a capability that is part of our pioneering MDR service, offers a solution to the problem of attacks on an organisation’s brand and digital assets in an all-in-one service.
It gives an organisation instant visibility and threat intelligence across its entire digital attack surface.
Monitors for brand impersonation, scans for logos and images, social media impersonation, and account takeover.
Monitors forums and websites for credential dumps and fake products listings.
Monitors the web for domain typosquatting and homoglyphs, subdomain spoofing and other domain impersonation attacks.
Searches for signs of breaches and stolen data sales on TOR, I2P, ZeroNet, and paste sites.
Guards against takeover attacks against executive and corporate accounts on Facebook, Twitter, LinkedIn, and Instagram.
Using Obrela BRP, organisations gain a single, actionable view on their digital assets at any moment in time that allows them to take down fraudulent websites, accounts and reviews, revoke compromised credentials, remove counterfeit web content, notify app stores of fake apps, and inform law enforcement of copyright infringements.
In the case of website defacement, Obrela’s BRP will immediately hide malicious content, blocking any accounts used to post it.
This takes back control of digital assets back from criminals and bad actors, giving security, brand, and marketing managers a complete picture of emerging threats as well as the organisational response.
For more information on the technology that powers Obrela BRP please download our ebook by filling in the form.
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GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used here in with permission. All rights reserved.
*Gartner, Maverick Research: How Disinformation Is Destroying Business and How to Fight Back, 19 April 2021, Darin Stewart. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
