Brand cyberattacks include organized disinformation campaigns against brands, the writing of fake reviews, account takeovers, AI deep fakes, and the defrauding of customers using facsimile websites and impersonation.
These incidents put at risk an organisation’s reputation, customer trust, and intellectual property, with weaponised disinformation a particular growth area driven by business rivalry, criminal extortion, grudges and hacktivism, and state sponsored attacks.
A study by the University of Baltimore and CHEQ estimates that disinformation alone now costs the global economy $78 billion, with a single negative article on search pages causing a 22% loss of business.
Because attacks are often impossible to see until real damage has been done, protecting digital assets has turned into an almost impossible challenge.
The number of channels to monitor has ballooned, and now includes social media, mobile messaging apps, customer review platforms, as well as undocumented dark web forums. Increasingly, these campaigns use languages other than English, including Chinese, Spanish, Arabic, and Russian.
Even when malicious attacks are successfully detected, reacting to them presents complex practical challenges organisations struggle to manage on an ongoing basis.
Obrela’s BRP, a capability that is part of our pioneering MDR service, offers a solution to the problem of attacks on an organisation’s brand and digital assets in an all-in-one service.
It gives an organisation instant visibility and threat intelligence across its entire digital attack surface.
Monitors for brand impersonation, scans for logos and images, social media impersonation, and account takeover.
Monitors forums and websites for credential dumps and fake products listings.
Monitors the web for domain typosquatting and homoglyphs, subdomain spoofing and other domain impersonation attacks.
Searches for signs of breaches and stolen data sales on TOR, I2P, ZeroNet, and paste sites.
Guards against takeover attacks against executive and corporate accounts on Facebook, Twitter, LinkedIn, and Instagram.
Using Obrela BRP, organisations gain a single, actionable view on their digital assets at any moment in time that allows them to take down fraudulent websites, accounts and reviews, revoke compromised credentials, remove counterfeit web content, notify app stores of fake apps, and inform law enforcement of copyright infringements.
In the case of website defacement, Obrela’s BRP will immediately hide malicious content, blocking any accounts used to post it.
This takes back control of digital assets back from criminals and bad actors, giving security, brand, and marketing managers a complete picture of emerging threats as well as the organisational response.
For more information on the technology that powers Obrela BRP please download our ebook by filling in the form.
Partnership will support business continuity by protecting institutions from brand cyber attacks and loss of brand reputation.
London, UK – June 1, 2021 – Obrela Security Industries, a leading provider of security analytics and cyber risk management services to identify, analyze, predict and prevent highly sophisticated security threats, today announced it has entered into a partnership with ZeroFOX, global leader in external threat intelligence and protection. Through the partnership, organizations can protect all their digital platforms, augmenting Obrela’s managed detection and response (MDR) services with ZeroFOX’s situational awareness outside the perimeter.
According to recent research, defamatory content online impacts employee morale, increases employee turnover and causes a decline in sales. This partnership with ZeroFOX provides Obrela’s customers with intelligence, early notice and protection against external threats to their brands, people, assets, and data across the public attack surface. Leveraging Obrela’s 24/7 data analytics technology & MDR team along with ZeroFOX’s innovative service to identify, analyse, predict and disrupt highly sophisticated external security threats in real time, this combined service protects both physical organizational infrastructure as well as assets beyond the perimeter. This allows organizations to remove potentially defamatory content online and can be used to locate breached privileged credentials online to reduce the threat of credential stuffing and unauthorized access to corporate networks.
“It’s fair to say that the security industry today is saturated with such an array of products, it can leave organisations overwhelmed and ultimately more vulnerable to attacks. Through our partnership with ZeroFOX, we are bolstering our services to give our customers even greater protection across all their internal and external assets, without the need to deploy new technology and upskill staff,” said George Menexis, Chief Commercial Officer at Obrela Security Industries. “Obrela protects the entire digital universe, across all platforms, regardless of where attacks are coming from or what assets are targeted, alleviating this burden from under-resourced internal security teams.”
In the globally dispersed working world, social media and digital channels have become an integral component of communication and collaboration. However, these platforms create an expanded attack surface with increased levels of risk, causing detrimental impact to brand reputation, customer confidence, regulatory compliance, and employee well-being if not managed properly. It is imperative that organisations protect their business from these threats with long term damage to revenue streams. ZeroFOX’s human- and AI-powered solutions secure organisations against account takeover, fake accounts, spoofed domains and scams targeting customers, employees, and executives. This includes scenarios in which attackers exploit brand logos, messaging and product photos to defraud customers. This partnership will allow Obrela customers to effectively address external threats to revenue, reputation and customer engagement while simultaneously predicting and remediating cybersecurity threats in real time through Obrela’s 24/7 MDR service.
“The surface, deep and dark web, social media, mobile app stores, marketplace, and other public platforms represent unique opportunities for engagement as well as unique risks. As adoption of these platforms has increased, institutions need to ensure their brands, reputation and customers are protected,” said Brian Costello, Vice President of Global Partnerships at ZeroFOX. “Our partnership with Obrela Security Industries gives our mutual customers peace of mind knowing that physical and digital business operations will remain secure in the face of cybercriminals, malicious insiders or defamatory threat actors.”
Obrela Security Industries is global cyber security service provider. Addressing an emerging demand, Obrela offers an ‘umbrella’ of end-to-end security services under which clients can enjoy peace of mind and focus on their business. Founded in 2009 and headquartered in London, Obrela leverages sophisticated real time risk management technology to dynamically protect its clients by identifying, analysing, predicting and preventing cyber security threats. Obrela’s mission statement ‘We Keep Your Business in Business’ underpins the company’s commitment to a better prepared, more secure corporate world.
Discover Obrela at obrela.com
ZeroFOX provides enterprises protection, intelligence and disruption to dismantle external threats to brands, people, assets and data across the public attack surface in one, comprehensive platform. With complete global coverage across the surface, deep and dark web and an Intel-backed artificial intelligence-based analysis engine, the ZeroFOX Platform identifies and remediates targeted phishing attacks, credential compromise, data exfiltration, brand hijacking, executive and location threats and more. The patented ZeroFOX Platform technology processes and protects millions of posts, messages and accounts daily across the social and digital landscape, spanning LinkedIn, Facebook, Slack, Instagram, Pastebin, YouTube, mobile app stores, domains, cloud-based email and more.
Learn more about ZeroFOX at zerofox.com
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